August 20, 2018

Pampers, Lazada, and Hundreds of Babies in Southeast Asia to Co-Create Record-Breaking Video for Super Brand Day


Be Part of the Record-Breaking #babymarathon




Ready, get set, go!

All diapering babies aged 5 months and above are welcome to join Lazada and Pampers in creating this one-of-a-kind record! The virtual #babymarathon featuring the little athletes who joined across Southeast Asia will be aired on Lazada on Super Brand Day on 29 August. The 42-minute #babymarathon video montage, which will be aired on the same day, will feature hundreds of babies and toddlers in the Philippines, Thailand, Indonesia, Vietnam and Singapore, all “running” in a relay race. In the final video, parents may even find their children racing alongside Seve, son of Filipino celebrity and Pampers ambassador Toni Gonzaga.

You can join the fun in two ways –
  • -       Take a video of your baby walking, playing or running about in their Pampers diaper and post it using this link, with the hastags #babymarathon and #PampersxLazadaPH
  • -       You can also join our professional crew at Gymboree Greenbelt 5 on August 27, 2018, to film your little one in action during the #babymarathon celebration. Register in advance at this link.




Not all videos can be featured in the 42-minute video montage. But the most liked videos will win a cash prize of PHP30,000 or 6-month supply of Pampers diapers.


PRESS RELEASE

A 42-minute virtual #babymarathon and exclusive product offers await shoppers on Super Brand Day on August 29! Manila, August 20 – The Asian Games are here, bringing with them a flurry of excitement to fans all over the continent! But while we expect the best athletes to show up, we keep overlooking the most skilled players - our babies. It’s no secret that babies are unstoppable at play. In fact, they can run the equivalent of a marathon in a week! The only thing hampering their fun: wet, lawlaw diapers. To showcase our babies’ prowess, Southeast Asia’s biggest e-commerce portal Lazada and the world’s top selling diaper brand Pampers, are joining hands to produce the first-ever virtual #babymarathon. This one-of-a-kind feat is part of the Pampers x Lazada Super Brand Day, which will take place on August 29. For one day only, Super Brand Day allows consumers to discover the best of what a brand offers, which includes exclusive gifts, limited offers and even offline experiences.
  Join a marathon of Pampers Deals on Lazada 

To help babies enjoy their weekly marathons free from wetness and the discomfort of lawlaw diapers, Pampers has put together a series of exclusive offers on 29th August 2018: Starting from 12am midnight, there are promotion offers up to 35% off on Pampers Baby Dry Newborn Diapers and PHP100 discount vouchers for minimum PHP3000 purchases, which are limited to a 1000 units only. Lazada’s Group Chief Business Officer Robin Mah said: “We are proud to be partnering with Pampers, one of the world’s leading diapers brands for Super Brand Day to showcase the unstoppable energy of babies while offering moms exclusive offers and delight. It is also a chance to spotlight their babies through fun experiences. ” Akhil Meshram, Pampers Philippines Brand Manager said: “Pampers recognizes that one of mom and baby’s biggest frustration are sagging diapers, and how this can affect babies’ ability to move and learn from their surroundings. The #babymarathon is part of our My Baby Can Do That Campaign, where we hope to show how babies can do nakaka-WOW and amazing things when they have the freedom to move, especially in a less lawlaw diaper. Lazada, given its massive footprint across Southeast Asia is the ideal platform to amplify our efforts.”


For more information on Super Brand Day, visit Lazada.com.ph and its social media pages.

Facebook:  https://www.facebook.com/LazadaPhilippines
Instagram: https://instagram.com/lazadaph/
Twitter: https://twitter.com/LazadaPH

For more information on Pampers, visit Pampers.ph and its social media pages.

Facebook: https://www.facebook.com/PampersPh/
Instagram: https://www.instagram.com/pampersph/

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About Lazada Group

Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia –present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada has 155,000 sellers and 3,000 brands serving 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With 300 million SKUs available, Lazada offers the widest range of products in categories from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by approximately 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).



About Pampers®
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers and pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, and find ideas and information to help your baby get the most out of love, sleep and play.

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May 5, 2018

Inay, Q and N Day Out: Gardenia Plant Tour with Mommy Bloggers Philippines


Kidulting is a way to relive the best childhood memories, to temporarily escape adult activities, and to remember the good, old days of being carefree.  Adults are now trying to recapture their childhood experiences through playing console games or visiting their favorite kid theme park or having a spontaneous night of pajama party. But did you know that kidulting can be used as a parenting tool? It could be an effective parenting method where adults and kids bond together in activities they can both playfully participate. Where the young can create fun and learning-filled experience while the adult can reminisce their child self and relate with their kids as playmate and not as a demanding parent.

We were all happy to see the LED screen welcoming the MBP

MBP Represent!

We're going on a Fieldtrip!



Last May 4, together with fellow Mommy Bloggers Philippines members, we started our Friday early heading to the Gardenia Bread Plant in Laguna International Industrial Park (LIIP), Binan Laguna. What I thought to be just a Plant Tour became a whole day affair doing workshops around the Gardenia Plant. I brought with me Kuya Quillan, being his last hurrah for childhood because soon he will enter the adolescence stage. I thought he will benefit best from the opportunity and knowing that schools these days omitted the out of town field trips in the curriculum probably to escape the crazy traffic and because of the recent  accidents that involved the rented buses.




Game winner: Twiggies Hunt











Gardenia prepared a lot of fun activities that harness the different skills of all the kid participants touching all the ages. Since the MBP kids' ages varies, everybody had their share of showcasing their skills and talents in the Arts, Leadership, Entertainment and in the mock Workplace. We did some coloring and painting activities. The small kids did some reading and role playing. When the Gardenia mascots appeared the kids joined them in a dance number. During the Gardenia Plant tour, the children were briefed and trained to be plant Tour Guides and Merchandisers. They even played games!




We went home very happy despite of being tired from travelling. We took home lots of Gardenia goodies from the generous Gardenia management and staff. Aside from that, Quillan was happy to learn a lot of things and the whole process of making bread. The sight of the entire bread plant is just mesmerizing and overwhelming especially the twin cooling towers all the more the number of breads they produce everyday. Quillan appreciated more the value of the food we love to eat seeing and doing the whole process of making and actual selling them to market. 

why so serious Inay???

Turning Gardenia products to special goodies.
Toasties to Polvoron
Twiggies to Cake pops
Gardenia White bread to Ham and cheese rolls

Q was HERE: Gardenia Plant Tour






The Gardenia Plant located in LIIP (Laguna International Industrial Park) Mamplasan, Biñan, Laguna houses 2 state of the art bread plants that produces 850,000 loaves and buns in a day to date.

In 2009, Gardenia inaugurated what they call now 6K1, their first plant capable of making 6,000 loaves of white bread per HOUR. In 2016, they invested another sophisticated and world class plant also with the same capacity, 6,000 loaves in one hour, they call it 6K2.

A total of 12,000 loaves of white bread are produced in one hour which they say runs 24 hours a day. They only shut the machineries on Saturdays which makes the operation 6x a week. You do the Math. ;) Inside the plant, you will be amazed to see the fully automated mixing throughs, guaranteed no human intervention. Doughs are running on conveyors parted, weighed and individually placed in baking pans going towards the oven. Then the freshly baked breads go to that twin cylinder shaped cooling towers before they get to be mechanically sliced. 

The only time they are being touched by human hands is during QC to make sure they pass the perfect quality before they get packed and sealed. The breads are being tumbled down to see if they are baked perfectly. They also pass through a metal detector to make sure they are clean. Another time they are being held by human is at the end of the conveyor where they are being stacked on to the crates.

We were not allowed to take photos of the actual machines and process but I hope you got the picture of how Gardenia white breads are made. 
Did I mention they produce 6,000 breads in one hour in just one plant alone? They got 2 plants by the way.



With Kuya Reggie

With Ms Leslie and Ms Jennie

With Ms Joy and Ms May

Thank you so much Gardenia Philippines! To all the kind and pretty Facilitators who assisted us with the tour! Thank you Mommy Bloggers Philippines for this opportunity of KIDULTING.
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